The Law of Attraction is the belief that a person's thoughts and energy directly attract corresponding experiences into their life, often summarized as "like attracts like." It's closely tied to manifestation, functioning as the underlying principle that explains why manifestation practices are believed to work.

The idea gained wide popularity through New Age and self-help writing, and it's often applied to specific goals, wealth, love, and career success, with the belief that consistently focusing on a desired outcome, while releasing doubt or fear, helps bring it into reality.